ThinkTank once again had the pleasure of attending the ever-expanding Packaging Innovations show, this year hosted at Olympia London.
Amongst collaborators and competition we discovered ground breaking packaging innovations across myriad industry sectors.
Here's ThinkTank's Top 5 favourites, ideas we believe are destined for store shelves near you soon:
Ceramics are back and making waves in a big way. A reinvention of what may have seemed a dated model, particularly in the beverage sector, has lead to some inspiring and highly appealing production runs of bespoke crafted designs tailored to the individual brand.
Foiling has come a long way in recent years with the advent of laser etching and multi-level tooling, but did you know brands
can now have their own individual bespoke foil incorporating their design or logo, and at a relatively low minimum order quantity (MOQ)?
ThinkTank were blown away by the new MirriSparkle product, developed by Celloglas. We cannot wait to use this game-changing finish, it's unique glittering shimmer available for multiple applications. It was also heartening to note there's an environmentally friendly Mirri—a welcome addition to an increasingly eco-conscious market.
Soon available via ThinkTank, inline digital foiling utilises a Scodix set-up removing the need for a foiling die, making short
run premium packaging a reality. This cuts costs and time, whilst crucially adding edge to your communication.
A California-based team have created an app that allows you to augment beverages with a "message on a bottle", enabling tailored communications to an individual customer. Above and beyond this direct interaction, the product also allows data capture and the enhanced brand awareness savvy companies strive for.