In the Tank: The Future of Premium Packaging



In the Tank: The Future of Premium Packaging

On March 23rd Think Tank hosted the first of the "In the Tank" events, a series of talks where packaging in all its aspects is discussed by experts in the field.

"In the Tank: The Future of Premium Packaging" took place at The Trampery in Old Street, London, and looked at the latest consumer trends in premium packaging - what's hot, new manufacturing techniques and how to differentiate through the use of innovative packaging materials.

It was an interactive show & tell where speakers engaged, educated and explored the packaging journey from conception to final production.

Participants got a 360 view inside the world of premium packaging through the eyes of a designer, agency representative, manufacturers and suppliers. Our speakers peeled back the packaging journey, each sharing their insights on how to add value, highlighting the latest trends and what the future looks like for premium packaging.

ALEX HIGGS, Creative Manager & DANNI UNWAY Project Manager
Think Tank

Danni and Alex looked at the rise of luxury products and the pipeline from design, to the choice of materials and stocks, what cutting edge finishing and print techniques can be offered and finally how the relationship between client and supplier can prove effective presenting case studies about "Boudicca Wode" Fragrance and XL Recordings "Chapter VI" vinyl release.

Designer, NordEstSubOuest

Damien illustrated the design process for creating best in class packaging, focusing on the use of new materials and technologies to enhance creativity and innovation, bringing examples of his own work as the multi awarded "Bombay Sapphire Electro" packaging.

Senior Technical Project ManagerPearlfisher Creative Agency

Jenny talked about digital printing innovations and how this is affecting brands and agencies within design, demonstrating how working in partnership with the client & suppliers is key to a successful launch as they did with Jo Loves range of products.

Brand EnhancementLeonhard Kurz Stiftung & Co.KG

Simon explained how to enhance your brand with digital foil based products including holographic products and lens effects which, when coupled with a phone/tablet app, turn your print and packaging interactive for a truly digital experience.

Technical Print Production ManagerNovalia

Chris explored how to add touch, connectivity and data to pieces of paper presenting projects as "Google Voters Interactive Posters", "DJ QBert Interactive DJ Decks" Record sleeve and more.

Business Development Manager, Strand Paper

Ian, focusing on the Premium Spirits Category, talked about the latest processes and trends within the paper and board world including: the growth of "pre-laminated" board for carton application, Transmet as possible future for metallized carton and how greyboard manufactures are helping to grow the rigid box market.

"In The Tank" is an ongoing series of events about packaging, if you'd like to participate as a guest, or interested in being a speaker please send us an email at

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