Packaging is the first point of contact with consumers, that’s why packaging design is a key element in a successful product launch or re-launch. When conceptualising a new product, brands need to involve professionals that are able to translate their product perception into a visual idea to then transform the concept into a retail-ready good.
The aim of the panel is to illustrate how a creative team can help brands to make their ideas a reality. With the aid of case studies our experts will illustrate the main steps and best practices involved in the packaging design and manufacturing process, from conception to final production.
Phil Chadwick, Packaging News editor, will moderate the session with:
Tanzy Burrill, Special Projects Account Manager, Think Tank Creative Agency
Henry Lavelle, Packaging Design Expert, Think Tank Creative Agency
Jenny Cairns, Senior Technical Project Manager, Pearlfisher Creative Agency
With a Q&A at the end of the session, it’s a great opportunity to ask the experts opinion on how to start creating your next project.
Visit us at Stand A18!