Well-designed packaging which is easily recoverable or reused, minimises environmental impacts and usually saves costs.
Most of the environmental cost of our throwaway wrapping is upstream; in it's manufacture.
Recycling is just a drop in the ocean.
Packaging should be reimagined as a complete system in order to minimize waste, maximise positive economic, environmental and social impacts as well as lock our resources in a cycle of restoration.
Packaging protects the products and reduces the risk of damage or product waste.
Challenging if packaging is needed at all to protect a product and deliver it safely, in good condition to the end user.
Looking at options to reuse the packaging.
Opportunities to use less material through design, specification and weight of material.
Designing packaging so that it can be efficiently recycled.
Specifying recycled content will reduce the demand for primary raw materials and generate demand for recycled material.
Emotionally durable design is a branch of sustainability. It aims to encourage creatives to reduce the consumption and waste of resources. It tackles this by placing the relationship between users and their products in the forefront of the design process.