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Formula 1 Packaging Design

Production Process

  • Consultancy
  • Research
  • Idea Generation
  • CAD Renders
  • Presentation

Responding to Formula 1's strict style guide and brand identity, the design team produced a series of CAD renders with particular focus on detail and finishes such as the internal stitching and different material options. The final product produced was a Nappa leather pouch, internally stitched, with a black zip and branded silver fob attachment, and embossed logo on the front. The pouch contains passes for VIP Paddock Club access. Take a look at it on our Branded Merchandise case study!